Welcome to the Hive, Outmarket AI.
Vishal, we just finished a run with Lumion, vertical SaaS for trade schools with a first marketing hire and no outbound. Outmarket AI is shaped the same way. It would have been wrong not to get this in front of you. So: a jar of honey, and the plan.
Underneath the jar: every US insurance agency mapped, the 20,000 that look like Houchens and Moody, and three campaigns we'd run for Outmarket AI in the next 30 days.
Three things came with the jar.
The honey
Raw, from a US apiary. Something you'll open instead of file.
This page
Your market sized, the customers you already win and the accounts that look like them, and three campaigns: TAM, lookalike, intent. Built for Outmarket AI.
The call
Twenty minutes with Troy and Nick. We bring the account list we'd start with. You tell us where to start.
Lumion: zero pipeline to 50+ meetings in 31 days.
Vertical SaaS for trade and technical schools. First marketing hire, no outbound, a niche of 10,000 to 30,000 schools. We mapped five sub-verticals, timed the CDL play to a Pell Grant policy window, and routed replies straight to their SDRs. Same shape as Lumion: a public licensing registry of buyers, a renewal-driven purchase cycle, and a founder-led sales team that needs pipeline now.
In the span of a month, we've had well over 100 positive responses. We've scheduled 45 to 55-plus meetings with an 80% hold rate.Andrew Jones, Head of Marketing, Lumion
What could be sweeter than 20,000 to 33,000 more of your best customers?
You already have the dream ones: the insurance agencies that grow, retain, and refer others without being asked. We take those, run them through our lookalike tool, and find another 20,000 to 33,000 that look exactly like them. Then we run hyper-personalized, highly targeted outreach to every one.
Same size, same setup, same reasons to buy as the accounts on the right. Modeled, not guessed.
- Houchens Insurance GroupE&O exposure dropped from 40% to 14%; 90% less time on COIs
- Commercial Insurance Associates74% average time saved, 330 hours/week, $858k in annual savings
- G.R. Little Agency60% reduction in policy checking time for account analysts
- Moody Insurance AgencyProposal creation cut from 3-4 hours to 30-60 minutes
Every cell is a insurance agency.
Every licensed agency and its producers sit in a public dataset filed with the state insurance department, alongside carrier appointments and license renewal dates. We build the list from that, enrich the buyers, and time the sends to the renewal and appointment calendar.
You're the first supplier that comes to mind.
We'll actively monitor all 133,728 US insurance agencies and reach out when the right signal shows up, so Outmarket AI is the first name an agency principal thinks of when sales and retention automation comes up.
- Agency acquired by a PE-backed roll-upState DOI ownership filings show new parent entity, new tech stack incoming.
- New agency principal or CEOState license directory update or trade press names a new owner or successor.
- Producer hiring surgeJob boards show three or more producer openings, signaling growth investment.
- New carrier appointmentState DOI filings list added carrier appointments, meaning an expanding book.
- Book-of-business acquisitionInsurance Journal and trade press report mergers with a named acquiring agency.
- Conference rostersApplied Net and Big I state association attendee lists mark agencies shopping for tech.
TAM, lookalike, intent. Every angle, from day one.
This isn't one list and one email. We deploy three strategies at once, each with its own angle: the whole market gets the offer, the accounts that mirror your best customers get the proof, and anyone showing a buying signal gets a note the week it happens. Then we double down on whichever one the market answers.
Own the whole market
Mirror your best customers
Catch them in-market
What happens after you say yes.
- DAY 0Twenty minutes with Troy and Nick. We confirm the buyer, pick the three campaigns, and lock the offer.
- DAYS 1 TO 10Dedicated domains warm. Lists built from state insurance department license directories, NAIC filings, and Insurance Journal M&A reports. Copy written per campaign and approved by you.
- DAY 11All three campaigns sending. Replies land on your calendar with full prospect context.
- DAY 30First readout. Expand what's working, cut what isn't, add the intent triggers.
The honey was the easy part.
Vishal, we'll walk the three strategies above, show you the accounts we'd start with, and tell you what it would take. No deck.